Target Audience Profile

When selecting a core buyer for our media products, we need to not only consider those who will be interested in the genre, but also, those who will be interested in our particular narrative. We have decided to target those between the ages of 15 and 25; the main reason for theses ages is due to the appeal of the cinema as a frequent social event. To ensure that our productions meet the needs and expectations of our target audience the results of our questionnaire were gathered by those ranging from 15 – 17. Although this is the younger end of the age range, we fill our results are still valid. The reason we made it to 25 is access of a larger target audience, however we feel that are product is one which can be enjoyed by older ages. I have found it difficult to target just one gender. I would expect that males are more interested in the horror aspect of our production, i.e. the blood and violence. Whereas, females are likely to be attracted by the psychological/thriller side of our production. Also, are main protagonist is female so therefore, they may feel more obliged to relate to her and therefore take a keen interest in the narrative of the production. The social class of our core buyer is not particularly important. However, our film is set in a small village, a location which is typically associated with middle to upper classes. Therefore, this is likely to appeal to an audience of this social class as they feel they are able to relate to the characters. In contrast, cinema is an experience typically related with the working class. So therefore, we can provide no primary social class our production aims towards. When taking into account ethnicity it takes no ethnic bias what so ever, we will attempt to demonstrate a range of ethnic groups within are trailer.