Thursday 14 October 2010

Choosing a logo. . .

After researching a number of production companies’ logos, I have gained key knowledge and understanding of the typical conventions and how it represents the institution. 

After a group meeting we came up with a number of logo titles, these included:
  • Predator Productions
  • Sinister Studios
  • Unhinged Pictures
  • Dark Path Productions
To decide on the final name of the production company we carried out a small scale survey, collecting a tally count of people’s opinions of their favourite title.  The findings showed that “Dark Path Pictures” was the most popular choice by a substantial amount.  Trusting this quantitative data, this is the chosen title we have decided on. 

As our media production genre is focused around horror and thriller we can see “Dark Path Productions” relates strongly to this.  The representation of “Dark Path Productions” suggests that the production will have a sinister and dark nature.  The “Path” suggests that the main protagonists will have an extensive journey ahead of them. As well as not giving the audience no clues to what lies ahead and proposes that the audience are proactive in this journey.  

We have recently begun developing illustrations of potential logo imagery.  We have found it difficult to create an image that we feel truly demonstrates the institutions implication. . . 

Finally we have created our production company logo

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