Film Production and logo institutions

These logos all represent mainstream production companies that have some of the largest influences on the film industry. Looking at these institutions logos enables me to get an idea of the type of logo we can create for our media production.

Looking at the Universal logo we can see that there is gold surrounding the text. This colour demonstrates that the company produces high expense films, meaning they will be of a high standard. Gold also refers to the valuable metal, proposing that their productions are seen as precious and an asset to the audience. Gold is also used in Paramount and Columbia pictures again indicating their high status and place within the industry. Another common colour is black, representing the boldness and power the institution holds within the market. We can see that the Lionsgate logo consists mainly of red. This has countless both positive and negative connotations; love, passion and sexiness all indicate that the films they produce attract the audience and will always get pleasure from the films.

Looking at the text throughout the logos we can see that most only reveals the name of the film, all of which written in a very clear bold font. This allows the logo to be easily read, and to remain vivid in the viewers mind. However, Paramounts text is really quite small and written in an italic style. This is effective as it sets itself aside from the other institutions creating originality in their commodities. The italic font also suggests that their films follow prestigious standards.

Each of the five logos gives a representation of their productions and the institution itself. Universal logos iconic image is the world surrounded by space. This suggests that their films are known and enjoyed world wide. Columbia and Paramount pictures logo both include a powerful and influential image, the mountain peek represents that the institution has carried itself to the very top of the industry and now overlooks all, the stars surrounding the mountain may relate to the star rating critics of films, by consisting so many it proposes that their productions are to a whole new standard. The lady holding the touch draped in the American flag represents the state of Columbia and stands for the American dream, suggesting that the institution gives the audience a chance for there dreams to come true. Lioinsgate logo contains no real image only a cloudy background. This suggests this institution is the silver lining in the clouds, meaning their productions will beat all around them and what they offer is just what the audience was looking for. The last logo, twisted pictures is the one that relates most to horror/thriller movies and this is immediately recognised due to the barb wire graphical feature. Barb wire, a sharp metal usually used to keep something in or out is wrapped around the text. This suggests that within the movies they create, there is not much hope for the innocent to escape and pain and hurt is likely to be inflected upon them. The name ‘Twisted pictures’ proposes the content of the film will be bitter and cruel, unsettling the audience when first recognised.