1) This graph shows that more females have filled in the questionnaire then males. Ideally we should have given the questionnaire to equal numbers. However, due to the random sampling technique used, this did not happen. Nonetheless, it is only a 3% difference so should give no real bias to our results.
2) This graph demonstrates that our target audience ranges from 14 – 19, this means that our results will be suited to them, representing their views and opinions on what they want from our trailer, poster and website.
3) This graph clearly shows that the vast majority of population asked do participate in watching films so therefore be able to provide individual knowledge, experiences and opinions.
4) This graphs shows that the majority of people watch films at the cinema monthly, while very few people watch them weekly and yearly. This gives us an idea of when we would release our teaser trailer. So, results would suggest that the trailer should be released around a couple of months before full length release.
5) This clearly indicates that people do research about a film before viewing it. So therefore, it shows that there is a need in the market for advertising techniques such as the website we will create as well as being effective.
6) The most popular of film poster highlighted by these results are Pirates of the Caribbean and The Crazies. Surprisingly, these two posters follow very different conventions. Both show no real image of any characters however; demonstrate an iconic image of the film. So this is defiantly something I will need to consider in the production of my poster. Both of the posters have placed the text towards the bottom of the page and follow a sinister theme, suggested by the use of low key lighting. This shows that horror/thriller posters are an effective method of advertisement, building confidence in our genre choice. However, looking at similar posters of these genres from the questionnaire results are low. Looking at these posters, they include more text and reveal an actual image of a character. Suggests that this should be avoided.
7) This graph tells me that when producing my film poster I should spend a lot of time and high levels of detail in the creativity and production of the main image. However, while results suggest this, I will be sure to still take as much pride and care in all aspects of my film poster.
8) These results highlight the features of a magazine people find least important. I found these to be font and background. So therefore, I may include less text on my poster as it has little influence on the success of my poster and draw more attention to areas such as the main image.
9) Again these results show me that my final productions of my film poster, website and teaser trailer are affective methods of advertisement within the real industry. However, 13% said that it depends on the advertisement. Proposing that for my productions to be effective I will need to meet the standards expect and a level of professionalism.
10) This graph shows me that maybe we do not need to have our production on the name of a major production company so gives us the option of creating our own individual production company and logo.
11) This result again backs up the value of the website I will be creating and its influence within the real market. Also, we can see that television has the greatest result suggesting that the teaser trailer we create should also be distributed on the television as well as cinemas. His enables us to access a larger audience and therefore, an increase in the potential target market of our film.
12) Looking at the most popular choices we can see that all are male. This leads us to believe that maybe if not the main character then one of the leading roles should be a male. Each of the character also has in the past been associated with the main stream productions of horror/thriller. Providing us with an idea of what an audience wants to see from actors from such genres.
13) Prior to this questionnaire we as a group had already decided on the genre of horror, but we felt that we should ask this question as it would identify what genre a larger number of people are interested in. Fortunately, results showed that horror was the most popular. This shows us that we had made the right choice of genre and that it is one that people will be interested in.
14) This demonstrates a number of various feelings an audience expects to encounter when watching a film. Out of these I selected ones which related the genre of horror/thriller; suspense, scared, fear, surprise, excitement and confusion. Knowing this would allow us to focus my and the groups productions around these emotions and best attempt to create these feelings from the audience.
15) Trailers, pictures, cast and synopsis were the highest results of this question. This tells me that these pages will be essential to include in the production of my website, meeting the demand of the target market. However, in my website I would also like to include something not mentioned in order to add something new to the pages in order to stand out that bit extra.
16) Results of this question demonstrate that genre, cast, recommendations and narrative are the most important criteria when choosing a film. Thinking realistically, the cast of our cast are likely to not be known at all due to expenses. However, we will be sure to have included those who are highly capable actors/actresses in order to meet the requirements of such standards as best we can. The genre we have already established as the correct decision due to our groups and the peoples asked most popular choice. The narrative of our production will have to be to the best of quality; however, as we are producing a teaser trailer, we should give no chronological narrative away.
17) This demonstrates that red, black and white are all very popular colour schemes. Luckily, this relates very well with our chosen genre and should be taken into consideration in the production of our poster and website.
18-23) These graphs demonstrate what the audience see as most important in a number of aspects of the advertising campaign as a whole. Looking at these results the importance of iconography and soundtrack has been highlighted. This proposes that close attention should be paid to the codes and conventions of my chosen genre and that they should be demonstrated throughout my advertising campaign in order to illustrate the effectiveness of my productions.
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